WHAT YOU’LL GET OUT OF IT
This certification will guide you through the connected world of digital marketing by combining three of the most important tools at your disposal. You’ll learn the theory behind these channels, and use that foundation to take a hands-on approach and turn “how come?” into “how-to.” From setting up targeted Facebook ads, to utilizing videos and your reputation to connect with in-market shoppers, learn the ropes from the people who do it everyday!
Social Media Platforms & Campaign BuildingYou’ll gain a deep understanding of the social media platforms your customers are using on a daily basis, as well as how to build and execute engaging campaigns that resonate with consumers and drive conversions. This certification lays out an easy-to-follow path to success that will help you build a robust social media presence and create compelling social media ad campaigns.
The Importance of VideoVideo should be playing a big part in your digital media plan. This course gives you everything you need to know, from how to film quality videos to how to optimize and embed them on your site and across the web. Once you finish this certification, you’ll be ready to let the camera roll and increase your search rankings and visibility with effective pre-roll ads and informative dealership videos.
Creating A Review Process And Building a ReputationThere’s no better ROI than when a customer becomes an advocate for your brand. We’ll guide you through all of the steps to inspire that kind of loyalty and when the dust settles, you’ll be left with a highly marketable reputation that is truly worth preceding. This course will provide everything you’ll need to create, maintain, and leverage your reputation to motivate consumers to visit your showroom.
Who Should Take This CourseThis certification is not for people looking for a broad overview. If you’re looking to put best practices into practice, then this is the course that will help you do it. It’s built and taught by social media, video, and reputation marketing specialists who employ these same principles for real clients on a daily basis.
7+ hours of content
Learn at your own pace, on your own schedule, and on your own time.
Your knowledge will be tested at various checkpoints to focus on your understanding and retention of the material.
Showcase your new skills on your resume or on LinkedIn.
Just being on social media isn’t enough; you need a plan. This course gives you the information and strategies required to engage your community and target specific markets with paid advertising. Some of the important takeaways include:
- How to engage your customers on the most popular social platforms
- The importance of Facebook Insights for paid advertising
- How to plan out social media campaigns
- Branding your business on social media
- and more!
From planning your shot to promoting the final product, this course covers the key steps in an effective video marketing strategy. Explore the various types of videos to create, how to film them, and how to optimize them for search so that potential customers will see them. The modules will showcase things like:
- The necessary equipment for filming your own videos in a professional manner
- What video pre-roll is and how it can connect with in-market shoppers
- The best ways to optimize your videos and where to post them
- The most effective video strategies for your dealership
- and more!
Much like managing a team, managing your business’s online reputation can be a difficult task to tackle. This course explores the must-have review platforms and the process that should be implemented to gather, manage, and share reviews. The modules will showcase things like:
- How to ask a customer for reviews
- How to respond to reviews
- Syndicating reviews throughout your marketing
- Google My Business traffic in Google Analytics
- and more!