Understanding what your vendor does for you goes a long way for a healthy and successful relationship, and this course will do just that. Dive into the world of digital marketing with this comprehensive training course that will educate you on the ins and outs of social media advertising, reputation management, SEO, and paid search.

The Importance of SEO Content

Custom content is vital to a successful SEO strategy. You will learn about content opportunities, best practices to optimize your content, and fundamental HTML skills to ensure your pages and blogs are attractive for users. The course will give you an understanding of the process, plus actionable steps to kick off a strong organic search presence.

SEM Campaign Building

Google AdWords can be difficult to understand, and expensive if it is done incorrectly. This certificate will help you build a solid SEM campaign from choosing a keyword to remarketing ads. You will be ready to run paid search campaigns and make the most out of your ad spend.

Tracking SEO and Paid Search Success

To determine what is working best for your dealership and improve ROI, you must understand how to inspect your traffic in Google Analytics and AdWords. This course gives you everything you need to know to analyze your data and inspect how your SEO or paid search efforts are paying off.

Creating A Review Process And Building a Reputation

There’s no better ROI than when a customer becomes an advocate for your brand. We’ll guide you through all of the steps to inspire that kind of loyalty and when the dust settles, you’ll be left with a highly marketable reputation that is truly worth preceding. This course will provide everything you’ll need to create, maintain, and leverage your reputation to motivate consumers to visit your showroom.

Social Media Platforms & Campaign Building

You’ll gain a deep understanding of the social media platforms your customers are using on a daily basis, as well as how to build and execute engaging campaigns that resonate with consumers and drive conversions. This certification lays out an easy-to-follow path to success that will help you build a robust social media presence and create compelling social media ad campaigns.

The Importance of Video

Video should be playing a big part in your digital media plan. This course gives you everything you need to know, from how to film quality videos to how to optimize and embed them on your site and across the web. Once you finish this certification, you’ll be ready to let the camera roll and increase your search rankings and visibility with effective pre-roll ads and informative dealership videos.

Who Should Take This Course

This certification is for marketing team members or anyone else looking to understand and implement all aspects of effective paid and organic search strategies.  It’s designed and taught by certified specialists who apply these methods on a daily basis.

6+ hours of content

Learn at your own pace, on your own schedule, and on your own time.


Your knowledge will be tested at various checkpoints to focus on your understanding and retention of the material.

Completion Certificate

Showcase your new skills on your resume or on LinkedIn.

Course Breakdown:


Google is constantly changing, and their SEO preferences are more complex now than ever before. This course gives you the information needed to increase your rankings with content and video. A few of the important things you will gain include:

  • Identifying areas for improvement
  • Developing a keyword strategy
  • HTML formatting text and linking
  • Inspecting organic traffic in Google Analytics
  • and more!


From setting up your account to connecting Analytics and AdWords, this certificate will provide an understanding and empower you to launch and inspect paid search campaigns. Gain the skills to implement UTM codes, run remarketing ads, and connect with shoppers using video pre-roll. The course will cover things like:

  • AdWords keyword match types
  • Search targeting
  • Dynamic number insertion
  • Using Google Analytics user flow to inspect paid search
  • and more !

Social Media

Just being on social media isn’t enough; you need a plan. This course gives you the information and strategies required to engage your community and target specific markets with paid advertising. Some of the important takeaways include:

  • How to engage your customers on the most popular social platforms
  • The importance of Facebook Insights for paid advertising
  • How to plan out social media campaigns
  • Branding your business on social media
  • and more!

Video Production

From planning your shot to promoting the final product, this course covers the key steps in an effective video marketing strategy. Explore the various types of videos to create, how to film them, and how to optimize them for search so that potential customers will see them. The modules will showcase things like:

  • The necessary equipment for filming your own videos in a professional manner
  • What video pre-roll is and how it can connect with in-market shoppers
  • The best ways to optimize your videos and where to post them
  • The most effective video strategies for your dealership
  • and more!

Reputation Management

Much like managing a team, managing your business’s online reputation can be a difficult task to tackle. This course explores the must-have review platforms and the process that should be implemented to gather, manage, and share reviews. The modules will showcase things like:

  • How to ask a customer for reviews
  • How to respond to reviews
  • Syndicating reviews throughout your marketing
  • Google My Business traffic in Google Analytics
  • and more!


Enroll Today

Call Us at 732-450-8200