This certification will help a Sales Associate or BDC Agent hone their craft and become more productive in their day-to- day roles. By mastering the road to the sale and learning how to more effectively use the tools at their disposal, sales professionals will be able to connect with customers and increase the probability of a sale.

Road to the Sale

The road to the sale should never be the road less traveled. This certification will keep you on course by providing you with an in-depth understanding of your customers and help you to master the tactics that directly lead to sales such as phone skills, sales processes, and other proven methods and strategies.

Selling in the Digital Age

Did you know that the sales process can start before the customer ever sets foot in the dealership? In this course you will learn how to stay connected by leveraging your social media presence and creating engaging videos that resonate with audiences; forming strong customer relationships that improve the likelihood of a sale.

Communication Skills

Your ability to effectively communicate can make or break a sale. In this certification you will learn how to maximize your efficacy communicating with customers in order to increase the chances of making a connection, and ultimately a sale.

Who Should Take This Course

This course is for Sales Representatives, BDC Agents, or anyone else who is looking to improve upon their sales skills and industry knowledge by incorporating proven automotive sales strategies and techniques into their arsenal. It is taught by industry leading professionals who apply this training in dealerships across the country.

5+ hours of content

Learn at your own pace, on your own schedule, and on your own time.


Your knowledge will be tested at various checkpoints to focus on your understanding and retention of the material.

Completion Certificate

Showcase your new skills on your resume or on LinkedIn.

Course Breakdown:


The name of the game is still selling cars, but the players and the rules have changed. This certification will keep you at the top of your game by improving upon the skills and tools needed to sell cars in a digital age with topics that include:

  • Understanding customer personality and behavior
  • Increasing your phone and communication skills
  • Proven sales processes and workflows
  • Utilizing social media and video to connect with customers
  • And more!

Enroll Today $399


Still Undecided?

Give us a call at 732-450-8200 with any questions and to learn exactly what our certification programs can do for your dealership employees.