Google Analytics is key to learning more about your website visitors and how your digital marketing strategies are paying off. This certification provides you with the knowledge to set up and use your analytics account to its greatest potential and translate that data into reports. Google Analytics can be overwhelming with its depth of data, which is why our industry-leading specialist will guide you through each step to find the data that matters most.

Features Overview

Google Analytics has many capabilities; you just need to know how to use them. We’ll review the core features and how to use the metrics to learn about your consumers’ experience on your website.

Analyzing Traffic Channels

Website traffic can come from paid, social, organic, or many other channels. In order to spend your budget wisely, you must know which efforts are engaging consumers--and which are not. This course helps you investigate data from each channel to cut waste and execute the best-possible marketing campaigns.

Creating Custom Reports

Understanding your dashboard and reports enables smarter marketing decisions. Once you complete this certification, you will be able to customize your Google Analytics dashboard and reports to have a clear view of the information that is most important to your business.

Who Should Take This Course

This certification is for BDC Managers, Internet Sales Managers, Sales Representative, Sales Managers, Marketing Specialists, or anyone else looking to gain greater insights into their digital efforts. It is designed and taught by an industry specialist who has spent years utilizing Google Analytics.

10+ hours of content

Learn at your own pace, on your own schedule, and on your own time.


Your knowledge will be tested at various checkpoints to focus on your understanding and retention of the material.

Completion Certificate

Showcase your new skills on your resume or on LinkedIn.

Course Breakdown:

Understanding Google Analytics

Let’s be honest, Google Analytics can seem a bit overwhelming. With so many options at your disposal you may be asking yourself “What does this do” or “Where do I start?” This course will help demystify Google Analytics and have you comfortably and confidently navigating the interface with modules that cover:

  • The Google Analytics user interface 
  • Google Analytics menu overviews 
  • Google’s Campaign URL Builder
  • Understanding the PCG Specifications for Google Analytics
  • And more!

Setting Up Google Analytics to Measure Marketing Effectiveness

So you’ve mastered the Google Analytics interface and the data is flowing in—now what? In order for you to measure the effectiveness of your marketing investments you’ll need to know how to properly set up your Google Analytics. In this certification, you’ll learn how to set up goals, create custom channel groupings to inspect lead attribution, utilize Google Tag Manager to track engagement, and more! You’ll learn about:

  • Creating goals
  • Creating segments in Google Analytics
  • Google Tag Manager
  • Creating custom channel groupings
  • Engagement Tracking
  • And more!

Inspecting & Analyzing Traffic

Consumers are brought to your website from all sorts of sources like social media, paid search, or through organic listings to name a few. This course will provide you with the insight you’ll need to capture and thoroughly inspect the quality of these and other traffic sources to make informed marketing decisions. Includes modules that cover:

  • Investigating Organic and Referral Traffic
  • Investigating Social Media traffic
  • Inspecting Consumer Engagement Tracking
  • Inspecting Paid Advertising Landing Page Performance
  • And more!


Enroll Today

Call Us at 732-450-8200