WHAT YOU’LL GET OUT OF IT
Google Analytics is key to learning more about your website visitors and how your digital marketing strategies are paying off. This certification provides you with the knowledge to set up and use your analytics account to its greatest potential and translate that data into reports. Google Analytics can be overwhelming with its depth of data, which is why our industry-leading specialist will guide you through each step to find the data that matters most.
Features OverviewGoogle Analytics has many capabilities; you just need to know how to use them. We’ll review the core features and how to use the metrics to learn about your consumers’ experience on your website.
Analyzing Traffic ChannelsWebsite traffic can come from paid, social, organic, or many other channels. In order to spend your budget wisely, you must know which efforts are engaging consumers--and which are not. This course helps you investigate data from each channel to cut waste and execute the best-possible marketing campaigns.
Creating Custom ReportsUnderstanding your dashboard and reports enables smarter marketing decisions. Once you complete this certification, you will be able to customize your Google Analytics dashboard and reports to have a clear view of the information that is most important to your business.
Who Should Take This CourseThis certification is for BDC Managers, Internet Sales Managers, Sales Representative, Sales Managers, Marketing Specialists, or anyone else looking to gain greater insights into their digital efforts. It is designed and taught by an industry specialist who has spent years utilizing Google Analytics.
10+ hours of content
Learn at your own pace, on your own schedule, and on your own time.
Your knowledge will be tested at various checkpoints to focus on your understanding and retention of the material.
Showcase your new skills on your resume or on LinkedIn.
Google Analytics has dozens of sections and tools to better analyze your data. This course gives you the information you need to understand the purpose of each section and set up the tools to gain greater insights. Some of the important takeaways include:
- How to create goals
- How to create traffic filters
- Creating Analytics segments
- Using Google Tag Manager
- and more!
Traffic comes to your site organically, through social media, through referral sources, and countless other ways. This course helps you investigate traffic from all sources and customize your data to better serve your specific needs. The modules showcase important tools such as:
- Investigating different sources of traffic
- Creating custom dashboards and reports
- Understanding the most popular website platforms
- The most effective strategies to filter your data
- and more!