WHAT YOU’LL GET OUT OF IT
This certification will provide you with a greater understanding of digital marketing and put you in a position to make informed and educated decisions on where your marketing dollars are being spent. Learn best-practices and tactics that encompass all facets of a digital strategy, including SEO, SEM, video marketing, social media, and sales.
Speak Your Vendor’s LanguageLearn the lingo and never get buried by industry jargon again! To often dealers are hoodwinked by vendors taking advantage of their lack of familiarity with digital marketing, this certification will give you the necessary information and added boost of confidence to effectively communicate with your vendors and ensure the greatest possible return on your investment.
Set Yourself Up For SuccessIt’s hard to get anywhere if you don’t know where you’re going. This course will provide you with all the tools needed to map out an effective digital strategy that will put your dealership front and center, with the ultimate goal of driving customers to your showroom.
Lead By ExampleSeeing is believing, and in order to know which aspects of your digital strategy are working, you’ll need to know what to look for and where to find it. This course will detail important KPIs and how to inspect your campaigns, empowering you to take a more hands-on approach with your digital marketing efforts.
Who Should Take This CourseThis certification is for General Managers and Dealership Executives who are looking to take control of their digital marketing and put their employees and dealership in the best position to succeed. It’s designed and taught by a team of industry experts who work with GM’s and Dealership Executives all across the country.
5+ hours of content
Learn at your own pace, on your own schedule, and on your own time.
Your knowledge will be tested at various checkpoints to focus on your understanding and retention of the material.
Showcase your new skills on your resume or on LinkedIn.
From understanding the elements of digital marketing to personally integrating them into your own digital strategy, this course will give you all of the tools you’ll need to take control of your digital marketing efforts. Some highlights of this course include:
- Creating a consistent online user experience
- How to implement social media advertising
- Optimizing your website to convert consumers
- Communication and management skills
- And more!