Our digital specialists share what you need to know about establishing your brand and winning customers through two of the most popular online channels: social media and video.
This certification course will take your social media and video skills from slim to savvy by mapping out not just the theory behind these marketing channels, but the “how to.” From setting up targeted Facebook ads to picking out video equipment, learn the ropes from the people who do it everyday.
Just being on social media isn’t enough; you need a plan. This course gives you the information and strategies required to engage your community and target specific markets with paid advertising. Some of the important takeaways include:
From planning your shot to promoting the final product, this course covers the key steps in an effective video marketing strategy. Explore the various types of videos to create, how to film them, and how to optimize them for search so that potential customers will see them. The modules will showcase things like:
Learn at your own pace, on your own schedule, and on your own time.
Your knowledge will be tested at various checkpoints to focus on your understanding and retention of the material.
Showcase your new skills on your resume or on LinkedIn.