Whether you’re brand new to Google Analytics or already know the basics, this certification will show you how to properly track your online marketing efforts, inspect how visitors are interacting with your site, and share tips for fully utilizing the intelligence Google Analytics offers.
Google Analytics is key to learning more about your website visitors and how your digital marketing strategies are paying off. This certification provides you with the knowledge to set up and use your analytics account to its greatest potential and translate that data into reports. Google Analytics can be overwhelming with its depth of data, which is why our industry-leading specialist will guide you through each step to find the data that matters most.
Google Analytics has dozens of sections and tools to better analyze your data. This course gives you the information you need to understand the purpose of each section and set up the tools to gain greater insights. Some of the important takeaways include:
Traffic comes to your site organically, through social media, through referral sources, and countless other ways. This course helps you investigate traffic from all sources and customize your data to better serve your specific needs. The modules showcase important tools such as:
Learn at your own pace, on your own schedule, and on your own time.
Your knowledge will be tested at various checkpoints to focus on your understanding and retention of the material.
Showcase your new skills on your resume or on LinkedIn.