Google Analytics Certification

GOOGLE ANALYTICS CERTIFICATION

Whether you’re brand new to Google Analytics or already know the basics, this certification will show you how to properly track your online marketing efforts, inspect how visitors are interacting with your site, and share tips for fully utilizing the intelligence Google Analytics offers.

WHAT YOU’LL GET OUT OF IT

Google Analytics is key to learning more about your website visitors and how your digital marketing strategies are paying off. This certification provides you with the knowledge to set up and use your analytics account to its greatest potential and translate that data into reports. Google Analytics can be overwhelming with its depth of data, which is why our industry-leading specialist will guide you through each step to find the data that matters most.

Google Analytics Features Overview

Google Analytics has many capabilities; you just need to know how to use them. We’ll review the core features and how to use the metrics to learn about your consumers’ experience on your website.

Investigating Various Traffic Channels

Website traffic can come from paid, social, organic, or many other channels. In order to spend your budget wisely, you must know which efforts are engaging consumers–and which are not. This course helps you investigate data from each channel to cut waste and execute the best-possible marketing campaigns.

Creating Custom Reports

Understanding your dashboard and reports enables smarter marketing decisions. Once you complete this certification, you will be able to customize your Google Analytics dashboard and reports to have a clear view of the information that is most important to your business.

Who Should Take This Course

This certification is for BDC Managers, Internet Sales Managers, Sales Representative, Sales Managers, Marketing Specialists, or anyone else looking to gain greater insights into their digital efforts. It is designed and taught by an industry specialist who has spent years utilizing Google Analytics.

WHAT YOU WILL LEARN

Setting Up Google Analytics

Google Analytics has dozens of sections and tools to better analyze your data. This course gives you the information you need to understand the purpose of each section and set up the tools to gain greater insights. Some of the important takeaways include:

  • How to create goals
  • How to create traffic filters
  • Creating Analytics segments
  • Using Google Tag Manager
  • and more!

Inspecting Traffic

Traffic comes to your site organically, through social media, through referral sources, and countless other ways. This course helps you investigate traffic from all sources and customize your data to better serve your specific needs. The modules showcase important tools such as:

  • Investigating different sources of traffic
  • Creating custom dashboards and reports
  • Understanding the most popular website platforms
  • The most effective strategies to filter your data
  • and more!

Hours to Complete
10 hours

One Final Exam
No Time Limit 70% passing grade